This a brilliant little piece of PR. Expensive to plan and produce, but since they're leveraging YouTube the broadcast cost can be folded into the rest of the budget.
I hate to admit it, but I may have got a wee bit emotional at the end. Nice stuff.
Guerilla Advertising with a BIG budget
On
2010-11-03
7
comments
7 comments:
I just can't get enough of flash mobs.
Here is another one that is really good. I know there are thousands of flash mob video's out there, this is just another big budget one...
http://www.youtube.com/watch?v=WwRo0iCvoYE
It's an interesting kind of performance art for sure. I wonder how much of this kind of thing is inspired by shows like "GLEE"?
Not much.
This type of Guerilla advertising was going on before Glee ever aired. Admittedly, though, the popularity of the show certainly couldn't have hurt advertisers attempts to pitch these concepts.
Flash mods never used to do musical theatre. They used to just hang out in one spot and dance silently. I do think GLEE has made it permissible for NGFM (Next Gen Flash Mobs) to get a tad more musical.
Do we want to organize and execute some sort of flash mob? Can it be done in a city as small as this one?
In fact one was done in Calgary for Sask Tourism not too long ago.
Admittedly it's not that great...
I love this stuff. Very well done.
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