a cesspool of interwebness

Guerilla Advertising with a BIG budget

Posted by James Davie On 2010-11-03 7 comments



This a brilliant little piece of PR. Expensive to plan and produce, but since they're leveraging YouTube the broadcast cost can be folded into the rest of the budget.

I hate to admit it, but I may have got a wee bit emotional at the end. Nice stuff.

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